Innovative Ads

Innovative ideas for out-of-home (OOH) advertising allows brands to capture attention and engage audiences.

1. Interactive Digital OOH (DOOH) Ads: Transform static OOH ads into interactive experiences. Explore ads that pop out of the unit, as they tend to increase visibility and conversions.

2. AR Billboards: Immersive experiences for viewers. Think interactive games, virtual tours, animations, and data collection to further target ads and measure success.

3. Contextual OOH Ads: Customized OOH ads based on the spaces and locations where they appear. Contextualization adds relevance and boosts engagement³.

4. Bold Experiential Ads: OOH advertising made experiential. Think guerrilla marketing—bold messages that encourage people to capture them on video and go viral organically.

Remember, creativity and relevance are key in OOH advertising. Brands that embrace these innovative approaches can stand out and connect with their audiences effectively.