When it comes to out-of-home (OOH) advertising, impactful banners play a crucial role in capturing attention and conveying your message effectively. Here are some key points about impactful OOH banners:
- Billboards: These large, static units are designed to be viewed from a distance of about 50 feet. Their high traffic locations, visibility, and long lifespan make them cost-effective. Standard bulletins are commonly 14ft x 48ft or 20ft x 60ft. They naturally have high visibility due to their size, and creative custom extensions can enhance their impact¹.
- Hero Imagery: OOH is a visual experience, so choose a single high-resolution image or graphic element that captures attention and conveys your message. Imagery often matters more than text in OOH ads².
- Reinforcing Digital Campaigns: OOH ads act as visual cues or reminders. Seeing your brand on a billboard after encountering it online solidifies brand recognition and creates a cohesive journey for your audience across touchpoints³.
Remember, simplicity, relevance, and memorable visuals are key to creating impactful OOH banners!
